Cool Girl Curator - Art Direction: Digital, Print, Social Media
Cool Girl Curator is a real-world lifestyle blog and social media movement launching later this year that explores culture, fashion, and being a girl in 2025. Think editorial meets witty (I love this) with a digital-first approach to storytelling.
01. INSPIRATION
I helped shape the brand from concept to execution, working with the client to define a visual voice that felt like fashion editor meets internet it-girl and brought her brand to life. We pulled from trend forecasts, pop culture, and high fashion magazine culture to craft a stylish, self-aware, and culturally on-point aesthetic.
02. BRAND IDENTITY
The identity balances editorial polish with digital edge. Mixing modern serif and sans-serif typography, bold layout systems, and a grounded color palette came together to create a look that flexes across platforms while staying instantly recognizable. The goal is for the colors to read as classic and neutral while supplementary colors rotate to reflect the current season. For example, Spring 2025 uses butter yellow, tomato red, sage green, etc to match the trend landscape. The overall aesthetic is inspired by brands such as Sezane, Jaquemus, and Missoni - adding a touch of classic European flair.
03. EXECUTION
From social templates to merch mockups, everything was designed to feel curated but inviting. The brand system adapts across mediums while keeping the tone sharp, the visuals high-impact, and the vibe warm.
04. REFLECTION
This was a project where taste itself was the strategy. My current in-house work does not lean editorial, so it was really fun to work on a project that is so connected to editorial design and fashion. It required a different viewpoint, which I love. Cool Girl Curator is a brand built on curation, culture, and confident aesthetics. It deepened my love for visually-driven storytelling that blends smart design with strong identity.