ANGEL GRL - BRAND IDENTITY

Angel Girl is a real brand born from where softness meets sharpness, and purity collides with rebellion. Created for the girls who lead with heart but don’t play nice, Angel Girl is equal parts flirting, fighting, and healing, all grounded in bold identity design and packaging with bite.

01. INSPIRATION

Inspired by contradiction, ritual, rage, and restraint. Think halo over barbed wire. It's sensual and bold. For people who like it when healing is just a little bit messy, but super raw and real.

02. BRAND IDENTITY

This brand identity is loud and unapologetic. The colors are bold and so is the typography. I knew it needed to lean into dark femininity – think almost siren-like.

03. EXECUTION

I build the brand identity from ideation to execution. Since Angel Grl is an online art shop, here is the brand system in context of relevant collateral design.

04. REFLECTION

I love bold design so much. Contrast, whether by using color, hierarchy, or shape, is such a crucial aspect of how design makes people connect, feel, and understand.