md!
the saged sun - rebranding for a spiritual, art etsy shop
I opened The Saged Sun in 2020 and I thought that it was time for a branding revamp.
Step 1: Inspiration
The inspiration for this brand is where vintage -specifically the 1970's- meets spirituality. It is inspired by the sun and warmth.
I drew inspiration from a multitude of areas such as tarot, interior design, and color psychology.
Step 2: Ideation
Since 2020, I have immensely grown as a designer both in principle and in design skill. At one point I thought that my old materials were effective, but looking back on them I was eager to create something that speaks to my current style and abilities. I love seeing the growth and I know that as an artist I will forever continue to evolve! I noticed the things that I love: the colors and circle center. I knew I wanted to keep those elements, while changing the aspects I thought could improve.
Even though I obviously know this company well, I went back to the drawing board and practiced an ideation exercise where I listed adjectives and descriptives that could help me reach my goal. It's always a good idea to go back to your mission and goals no matter where you are in the process. Like I always do, I started out in my sketchbook and then brought my ideas into Illustrator. I mocked up a few of my ideas and iterations of them, ultimately landing on one of the versions.
Initial Illustrator mockups
New, earthtone-inspired palette
My old logo from 2020
My sketchbook exercise
Step 3: Finalization
Here are some ways that this branding can be and will be used.
