md!
poblano's - happy hour ad for trendy mexican restaurant
I designed a happy hour ad for Mexican restaurant, Poblanos. I centered my design around the bright, fresh colors of citrus. I made sure to make the design feel like they have the trendiest happy hour around town. Below I will take you through pieces of my creative process.
Step 1: Inspiration
I started with an image of a drink that I felt showcased the types of drinks that would be included in this happy hour. In terms of design, I was inspired by citrus and colors that are both energizing and refreshing. I then researched modern Mexican restaurant interiors.
Step 2: Ideation
The first thing I did was assess the source image. I wondered what it would look like to only focus on the center glass while saturating the colors in the picture. I cropped the image in a way that gave interesting composition and contrast. I turned the geometric shapes modern Mexican restaurants so frequently use into a unique texture.
Original source image
Initial edits
Step 3: Finalization
This is what I ended up with at the end of my process. Colorful, trendy, AND fresh.
